for Dynamic Brands & Inspired Designers

Strategic Design &

Custom Shopify Development

Fuelled by strategic development,
timeless design and genuine connection


Taking a holistic look at your business, we sculpt your web experience with purposeful designs and optimised solutions.

With an exceptional client experience and genuine support, we bring your vision to life with custom Shopify websites that attract and convert.


Brand Refresh

E-commerce Strategy

Shopify Design

Custom Development

Feature integration

Jen Chuah of Jenuine Creative services
Anfisa Skin Shopify Website Development for Empowered EcommerceAnfisa Skin Shopify Website Development for Empowered Ecommerce


Brand & Web design

An ethical fashion brand
for the modern woman.

Brand & web design by Jenuine Creative.


for Oh Sierra Creative

Custom Shopify development

Botanically powered, evidence-based skincare for everyone.

Web design by Oh Sierra Creative.
Custom site development and feature integration by Jenuine Creative.

Anfisa Skin Shopify Website Development for Empowered EcommerceAnfisa Skin Shopify Website Development for Empowered Ecommerce


for ByAriel

Custom Shopify development

100% vegan nail polishes,
in colors specifically designed by Sincerely Jules.

Web design by ByAriel.
Custom sections and feature enhancement by Jenuine Creative.

Color dept custom section

Kind words

We just wanted to take a moment to say how much we appreciate your commitment and incredible development work bringing the ANFISA site to life.
We are SO thrilled with how well it turned out, and it is such a great example of an amazing collaboration.
Thank you. Thank you. Thank you!

Frank appleyard,
oh sierra creative

Paloma Beauty Shopify Website Development for Empowered Ecommerce


for Empowered Ecommerce

web development

A clean, comfortable, inviting beauty destination free of toxic chemicals based in Texas.

// View Project //

designer + Developer

Jen Chuah from Jenuine Creative.

Jen Chuah brings a unique synergy to her work, bridging the gap between creative design and strategic development.

Beyond her innate talents and intuitive know-how, Jen powers her designs from the inside out, focusing on growth and stability before infusing her work with impressive design.

casa Cura

Full-custom theme development

A wellness brand celebrating the magic of matcha and creating a sanctuary for on-the-go women.

Casa Cura custom Shopify theme development
Jen Chuah of Jenuine Creative


Hey, I'm Jen.

Shopify Designer & Developer

Armed with a degree in Computer Science and years of experience as a business analyst/developer, transforming business problems into streamlined tech solutions is second nature to me. Combined with my passion for strategic design, I work collaboratively with brand owners to create beautiful custom e-commerce experiences so they can make women’s lives better.