Over 80 DTC & B2B brands since 2020 across beauty, accessories, homewares, and fashion.
You're not looking for
If only there was someone who could partner with you and care about your brand the way you do.
At Jenuine Creative, we work at the intersection of form, function and conversion. With all three, your brand is powered to stand out from competitors, support your growth, and drive meaningful sales.
That's why for every brand we work with, we blend customer experience, technical precision and business strategy to deliver a high-impact Shopify store.
One that reflects your vision, builds trust, supports growth and empowers your team to work smarter.
We work with eCommerce brands who know who they are, have a solid product–market fit, and are in demand. They’ve reached a stage where their current site no longer reflects the quality of their brand or supports the way their business actually runs.
Whether it's clunky backend workflows, poor UX, or a frontend that doesn’t feel elevated, they’re ready to rebuild for their future vision. Our clients want a refined, high-converting Shopify experience that aligns with their vision. One that’s both beautiful to browse and seamless to manage.
We don’t just build websites; we design systems that scale. From elevated customer touchpoints to backend automation, every service and solution we offer is shaped by our deep Shopify expertise. Our focus areas are where we shine: refining operations, enhancing the customer journey, and driving conversions through thoughtful, streamlined execution.
Creative Direction
Shopify Website and UX Design
Shopify Development
Site Audits
Product Architecture Design
Klaviyo Flow Design & Automation
Business Workflow Automations
Ongoing Consulting & Support
Product Customisers & Subscriptions
B2B Capabilities
Trade Programs
Collabs & Affiliates
Custom Portals
Klaviyo Emails
Loyalty Programs
Customer Reviews
Advanced Shipping
The store had just launched a few months ago and had traction. However, the traffic wasn't converting as expected, even though they had invested in brand and web design elsewhere. Our audit identified specific gaps — unclear messaging, a lack of customer re-engagement, and user experience design that did not lead to conversions.
The founder implemented parts of the audit herself, with some help from us. Within 30 days, their monthly revenue doubled! The Klaviyo flows she set up using our framework now run on autopilot, bringing in revenue that would otherwise be left on the table.
We designed and built her email workflows end to end — welcome series, abandoned checkout, customer thank you, review request. Within one month:
An ongoing partnership across Shopify and Klaviyo. Flow results over a six-month period:
Blending a background in computer science with a love for refined design, founder Jen Chuah brings a wealth of experience turning business goals into elegant, high-performing digital stores. She works with her trusted team of specialists to deliver seamless, scalable solutions. Always with a sharp eye for detail, a collaborative spirit, and a deep respect for brand vision. Every decision we make is purposeful, rooted in your brand, and built to scale with you.
We specialise in uniting form, function, and business to help female-founded lifestyle brands reach new heights. By blending strategic thinking with conversion-focused, beautifully crafted web designs, we ensure every brand stands out while remaining effortless to manage. We partner with brands dedicated to empowering women and enhancing their homes, creating experiences that inspire confidence and elegance.
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Increase your brand appeal. Show off your unique value. Run fun campaigns that engage your fans. Leave your copycats in the dust. Expand to exciting new markets. Feel the freedom of finally having creative control of your website.
Web Design By Mishku Studio
Web Development by Jenuine Creative
REFINED Co offers presets and editing tools that reimagine editing with your style in mind. Founder Marta worked with Mishku Studio and Jenuine Creative to redesign the site so it intuitively showcases all their offerings with clarity and builds aspiration for world-renowned photographer level results. Jenuine Creative also streamlined the content management solution so adding new products, lead magnets and blog posts now feels seamless—giving Marta the full creative control of her website that she's been needing for years.
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